Think of the "big names" in your field. This will help us with assessing what the USPTO has allowed (classes, description, and approval).
For words/name: Write it out
For logo search: Describe what it looks like and email us a file
For words/name: Write it out
For logo search: Describe what it looks like and email us a file
For words/name: Write it out
For logo search: Describe what it looks like and email us a file
For words/name: Write it out
For logo search: Describe what it looks like and email us a file
Help us to understand the context of why it was chosen.